By Allison Maslan ~

Have you ever impulsively jumped on a great new idea to make money only to find that your enthusiasm dwindled after the first week or two? Have you started a hobby that a friend got you fired up about, dropping a big investment to get started, but soon after you completely lost interest?

In order for an activity or goal to sustain itself long enough to be successful through life’s ups and downs, there must be meaning or a passion behind it. This love of your work, relationship, hobby or practice is the glue that will keep you cherishing your wins and picking yourself up after your losses as you progress on your path toward success. When an activity or goal has meaning to you, you are more likely to give your heart and soul to this cause, making sure that you stay focused, labor over every detail, and absorb yourself in every moment. When you spend time on efforts that really matter to you, it’s much more probable that you’ll make the commitment that’s necessary to build a lasting entity.

Millions of people desire to leave the confines of the corporate world to start their own business. Even though they fantasize about the idea of freedom, they become paralyzed with fear at the thought of leaving a safe, secure job. I talk to people all day that tell me they are feeling empty as if something is missing in their daily lives. They spend three quarters of their lives at a job void of soul and passion. Their creativity and drive are buried so deep within them they feel numb and shut down. The status quo, title and a paycheck are not enough anymore. They have upped the ante. They now want to be inspired and fulfilled with purpose in their home and work life.

Then there are those who have taken the haphazard plunge into a business that they are not passionate about, and find themselves feeling like they have fallen into the drudge of yet another boring job. What was once their mission becomes their biggest nightmare.

After a few years of being disillusioned they opt to throw in the towel. This does not need to happen!

When the purpose of your business matters to you on a deeper level, your efforts will endure. And when you reach your meaningful goals, success will feel like a shining glory. When you have built something you can be proud of, something you are completely passionate about, the satisfaction is not only in the outcome, it’s in the day-to-day process. If you’re only working toward the destination and not reveling in the journey, you miss out on the abundance of life. When you are only focused on the goal , you may find yourself thinking, “Is that all there is?” while feeling empty, sad and bored, and once again, unfulfilled.

What’s the difference between those entrepreneurs who are optimistic and moving forward and those who are just getting by? I believe that much of it has to do with how you view the glass – half full or half empty. George Sheehan (author, track star, cardiologist), once said, “Success means having the courage, the determination, and the will to become the person you believe you were meant to be.”  People with a positive outlook and a life plan don’t get off the track when things change – they just change tracks.

As a life and business strategist, I spend a great deal of time helping clients tap into their passions, and then guiding them to create a business that reflects their inner purpose and dreams. Particularly in this economy, if you are a business owner that is having some slower weeks or months, it is crucial that you stay connected to your mission and why you started the business in the first place. If the business is only about making money, there is not much heart or soul to draw from to get you through.

Here are a few tips to feeding the soul in yourself and your business.

*Surround yourself with inspiring and motivating people. You may find that your usual crew begins to lean toward the negative side of life when times get tougher. Seek out those people who are supportive of your goals. Join groups or seek counseling to keep you motivated and accountable.

*Be Easy on yourself. Change and transformation can bring up all sorts of good, bad and ugly stuff. When you feel yourself struggling, take a break. When you have small successes, give yourself kudos for all your hard work and continue to move on toward your bigger visions and dreams.

*Start now. You don’t want to look back in ten years and realize that you’re still at the same place in your life then as now. Even if you love your life now, growth is a necessary part of your evolvement on this planet. Every single day of your life is precious. Embrace it, and those you love, to the fullest.

Once you finally connect with something that has meaning to you, and your internal passion regarding this is accessed and utilized, your once deadened perception and reality will be pumped with new and energized life blood. I call this your Secret Spark, a perfect mix of meaning and passion that enlivens your life purpose and gives you the drive and stick-to-it-ness to make things happen. When you discover the soul in your business, your work will become stimulating and fun, and you’ll be immersed in your satisfying activity and lose track of time.