Is marketing making us ill? That is the question marketer and coach Lynn Serafinn poses in this eye-opening, informative and inspiring read. A bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view, this book reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Lynn shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world. As much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls ‘The 7 Graces of Marketing.’
Lynn Serafinn, MAED, CPCC, is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing
incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a
promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.