Let’s Put the Heart Back Into Valentine’s Day

Valentine’s Day is tomorrow. It is a lovely little holiday that’s been around since the Middle Ages or before.  But, in my opinion, it’s another holiday run amuck. A day designed to express love has turned in to another commercial frenzy.

The stores, even the grocery stores, are full of cards, candy, and flowers to give to your child, your spouse, your lover, your friend and – and who else? Casual acquaintances? Mother in law (yep, there’s a card for her there), the boss? The meter reader? Your auto mechanic? The children are expected to come to school with valentines of equal size and value for each child in the class whether they really know them or not so there is nothing even about friendship there.

The ads in the paper and TV commercials are featuring expensive jewelry, especially diamonds, as they try to guilt you into buying them. The lingerie ads and commercials show scantily clad women in a bright red, see through, baby dolls or pieces of sleepwear that can’t be shown on a model because there isn’t enough fabric in them to keep a flea warm (or cover it, either). On one TV program I saw a young man holding a thong made out of a red cord and a tiny patch of lacy fabric. His comment was, “I can’t even fold this up because there’s nothing to fold.” Is this what Valentine’s Day is about?


Do we really equate love with stuff? Would we rather have tenderness or things?
I’m not saying in any way that you can’t have both – the gift and the tenderness. But if you really love someone, what do your require? Most will take the tenderness. Do you agree?

My sentiments are expressed so very well in the Beatles song Can’t Buy Me Love:

I’ll buy you a diamond ring my friend,
If it makes you feel alright,
I’ll get you anything my friend,
If it makes you feel alright,
‘Cause I don’t care too much for money,
Money can’t buy me love.

I’ll give you all I’ve got to give,
If you say you love me too,
I may not have a lot to give,
But what I’ve got I’ll give to you,
I don’t care too much for money.
Money can’t buy me love.

Can’t buy me love, ev’rybody tells me so,
Can’t buy me love, no, no, no, no.

Say you don’t need no diamond rings,
And I’ll be satisfied,
Tell me that you want the kind of things,
That money just can’t buy,
I don’t care too much for money.
Money can’t buy me love.

Can’t buy me love, ev’rybody tells me so,
Can’t buy me love, no, no, no, no.

Say you don’t need no diamond rings,
And I’ll be satisfied,
Tell me that you want the kind of things,
That money just can’t buy,
I don’t care too much for money.
Money can’t buy me love.

Can’t buy me love, love,
Can’t buy me love.

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