Music and Sensory Marketing

Sensory marketing is a technique that aims to stimulate the senses to influence our behavior  To do this it tries to maneuver our brain by stimulating memories of situations and its associated stimuli already experienced in order to prepare…

Psychology in the kitchen

Have you ever thought about how psychology can enter the kitchen? No? Yet there is a close link between psychology and the art of cooking. Not only for an indisputable need of food for our survival but also for the obvious meaning it…

Prejudice

We can define prejudice as a prior image we have of something or someone, the action of supporting or opposing a particular person or thing in an unfair way, because allowing personal, irrational and often unconscious opinions to influence…

How do we remember a song?

How do we remember a song? Imagine this scene: you’re walking down the street when you hear a song from an open window, without thinking too much, you start humming it as you go on your way. Do you notice anything strange? Probably not.…

Teenagers and Music

Adults often shake their heads in confusion when they think of their teenagers and music. How many times do we observe teenagers absorbed in listening to music with headphones connected to their mobile phones? They seem to have headphones…

Why was music born?

Have you ever thought of a world without music? It is hard to think that our life is not accompanied by a soundtrack. We turn on the television, we listen to the news and every service has a musical background. While watching a movie we…